Who We Are
Our Story
We were founded with a simple goal: to help business leaders cut through the noise surrounding artificial intelligence. Inspired by the proven success of Liquid & Grit in delivering high-quality market research, we created a sibling platform focused entirely on AI.
Our work grew from countless conversations with app developers, executives, and entrepreneurs struggling to separate hype from reality. We built this organization to provide clarity, trust, and a practical perspective on AI adoption.
Today, we continue that mission with faculty-backed expertise, helping companies of all sizes make AI a competitive advantage.
Our Approach
Our research combines academic rigor with real-world industry insight. Each report is faculty-backed and designed to go deeper than surface-level trends. We cover the full spectrum of AI—from generative models and user experience to economics and partnerships—so you see the whole picture.
Most importantly, we translate complexity into clarity. Our frameworks are built for action, helping app developers, executives, and entrepreneurs turn research into practical strategies that guide decisions and drive growth.
Our Mission
Our mission is to make AI research usable, actionable, and tied directly to business impact. We believe knowledge only matters when it can be applied, so our work is focused on turning insights into outcomes.
By bridging the gap between technical innovation and business strategy, we empower organizations to adopt AI with confidence, stay ahead of change, and unlock lasting competitive advantage.